who builds things and gets them off the ground

So you've got an idea for "the next big thing" but you don't quite know how that thing might work, look, monetise, attract customers, convert prospects, operate — the list goes on…

Having started a few of these myself, I help you or your teams unlock the thinking by posing the critical questions and pressure-testing the idea against how markets actually behave.

You have "the next best thing" but it isn't quite living up to it. Strengths aren't maximising value, weaknesses are dragging it down, and opportunities keep slipping past.

With an insight-and-impact-driven audit, we take the product apart and put it back together — with the right nuts and bolts identified for tightening.

You embarked on building your lean startup, your "MVP". That was months ago. Entire solar-systems have been born and died since. You can see a light at the end of the tunnel, but that may be another train.

Fortunately, building a product isn't rocket science — but it is an art. I've built plenty of them, and a few companies around them. We develop a value-driven roadmap, aggressively discarding what we don't need.

Your product is running, you're winning some customers and losing some — things are generally good. Although every now and then you cross a "chasm" that is hard to overcome, and it cripples the business.

As someone who has crossed those chasms for a living, and run the companies on the other side of them, I'm a reliable source on how to identify (early) and circumvent (often) the pitfalls faced by startups and big engines alike.

You have a great product. Nice! Customers chomping at the bit to pay for it. Great! A viable business plan and a five-year forecast that looks strong. Epic! But you're missing one fundamental golden thread — motivated, "bought in" talent.

Having built and worked with teams of all sizes, in as many industries as you can shake a stick at — and having had to hire, train and keep them — I know what works, and more importantly, what doesn't.